CATS IE
CATS IE
CATS IE
CATS IE
CATS IE
Customs Administration and Trade Solutions Website redesign
Customs Administration and Trade Solutions Website redesign
Customs Administration and Trade Solutions website redesign
Overview
Overview
Overview
Overview
CATS IE is a Customs Administration and Trade Solutions company with more than 26 years in the Customs and Foreign Trade Sector. The company website had not been updated since 2010 and required a complete rebranding at the instruction of the Managing Director.
CATS IE is a Customs Administration and Trade Solutions company with more than 26 years in the Customs and Foreign Trade Sector. The company website had not been updated since 2010 and required a complete rebranding at the instruction of the Managing Director.
CATS IE is a Customs Administration and Trade Solutions company with more than 26 years in the Customs and Foreign Trade Sector. The company website had not been updated since 2010 and required a complete rebranding at the instruction of the Managing Director.
CATS IE is a Customs Administration and Trade Solutions company with more than 26 years in the Customs and Foreign Trade Sector. The company website had not been updated since 2010 and required a complete rebranding at the instruction of the Managing Director.
CATS IE is a Customs Administration and Trade Solutions company with more than 26 years in the Customs and Foreign Trade Sector. The company website had not been updated since 2010 and required a complete rebranding at the instruction of the Managing Director.
Process
Process
Process
Process
UNDERSTAND
UNDERSTAND
Problem statement
Problem statement
Problem statement
The initial brief was quite vague which provided me with a lot of scope in the initial stages of design. The Managing Director of CATS IE wanted to showcase 'the services the company provides'. Following further consultation with the MD and the completion of my initial assessment document it became apparent that further research needed to be carried out to define the company's customer personas and from there the definition and re-design of the website commenced.
The initial brief was quite vague which provided me with a lot of scope in the initial stages of design. The Managing Director of CATS IE wanted to showcase 'the services the company provides'. Following further consultation with the MD and the completion of my initial assessment document it became apparent that further research needed to be carried out to define the company's customer personas and from there the definition and re-design of the website commenced.
The initial brief was quite vague which provided me with a lot of scope in the initial stages of design. The Managing Director of CATS IE wanted to showcase 'the services the company provides'. Following further consultation with the MD and the completion of my initial assessment document it became apparent that further research needed to be carried out to define the company's customer personas and from there the definition and re-design of the website commenced.
The initial brief was quite vague which provided me with a lot of scope in the initial stages of design. The Managing Director of CATS IE wanted to showcase 'the services the company provides'. Following further consultation with the MD and the completion of my initial assessment document it became apparent that further research needed to be carried out to define the company's customer personas and from there the definition and re-design of the website commenced.
The initial brief was quite vague which provided me with a lot of scope in the initial stages of design. The Managing Director of CATS IE wanted to showcase 'the services the company provides'. Following further consultation with the MD and the completion of my initial assessment document it became apparent that further research needed to be carried out to define the company's customer personas and from there the definition and re-design of the website commenced.
Focus points
- How the company attracts and retains customers?
- Establishing a brand identity.
- Clearly identifying the place of the website in the CATS IE business model.
Focus points
- How the company attracts and retains customers?
- Establishing a brand identity.
- Clearly identifying the place of the website in the CATS IE business model.
Focus points
- How the company attracts and retains customers?
- Establishing a brand identity.
- Clearly identifying the place of the website in the CATS IE business model.
Project Goals
Project Goals
Project Goals
- Define the current customer profile.
- Identify potential customer bases.
- Create brand guidelines.
- Create a website a strong online presence and feature in searches.
- Define the current customer profile.
- Identify potential customer bases.
- Create brand guidelines.
- Create a website a strong online presence and feature in searches.
- Define the current customer profile.
- Identify potential customer bases.
- Create brand guidelines.
- Create a website a strong online presence and feature in searches.
Research methods
Research methods
Research
Research
I carried out extensive research prior to carrying out the team workshops.
This included the following activities:
- Competitor SWOT Analysis
- Interviews with Staff Members
- Surveys distributed amongst a section of clients ( Deemed key customers)
I carried out extensive research prior to carrying out the team workshops.
This included the following activities:
- Competitor SWOT Analysis
- Interviews with Staff Members
- Surveys distributed amongst a section of clients ( Deemed key customers)
I carried out extensive research prior to carrying out the team workshops.
This included the following activities:
- Competitor SWOT Analysis
- Interviews with Staff Members
- Surveys distributed amongst a section of clients ( Deemed key customers)
I carried out extensive research prior to carrying out the team workshops.
This included the following activities:
- Competitor SWOT Analysis
- Interviews with Staff Members
- Surveys distributed amongst a section of clients ( Deemed key customers)
ANALYSE
ANALYSE
I organised two day long workshops with the staff members of CATS IE to develop the brief further. In order to progress the project I completed a series of exercises with the Managing Director, Company Employees and Clients.
I organised two day long workshops with the staff members of CATS IE to develop the brief further. In order to progress the project I completed a series of exercises with the Managing Director, Company Employees and Clients.
I organised two day long workshops with the staff members of CATS IE to develop the brief further. In order to progress the project I completed a series of exercises with the Managing Director, Company Employees and Clients.
I organised two day long workshops with the staff members of CATS IE to develop the brief further.
I organised two day long workshops with the staff members of CATS IE to develop the brief further.
This workshop was ran with the Managing Director and other client facing employees to establish who:
This workshop was ran with the Managing Director and other client facing employees to establish who:
This workshop was ran with the Managing Director and other client facing employees to establish who:
This workshop was ran with the Managing Director and other client facing employees to establish who:
This workshop was ran with the Managing Director and other client facing employees to establish who:
Workshop 1: Definition of the customer personas
Workshop 1: Definition of the customer personas
Workshop 1: Definition of the customer personas
Workshop 1: Definition of the customer personas
During the course of this workshop I provided written instructions to each of the participants. We concentrated on -
During the course of this workshop I provided written instructions to each of the participants. We concentrated on -
During the course of this workshop I provided written instructions to each of the participants. We concentrated on -
During the course of this workshop I provided written instructions to each of the participants. We concentrated on -
- Their typical customer is
- Potential customer, that they would like to attract through website.
- Their typical customer is
- Potential customer, that they would like to attract through website.
- Their typical customer is
- Potential customer, that they would like to attract through website.
- Their typical customer is
- Potential customer, that they would like to attract through website.
- Their typical customer is
- Potential customers - that they would like to attract through website.
Workshop 2: Customer Journey Workshop
Workshop 2: Customer Journey Workshop
Workshop 2: Customer Journey Workshop
During the course of this workshop I provided written instructions to each of the participants. We concentrated on:
Persona B - New Customers and their customer journeys in relation to the website.
The deliverables from this workshop included:
- Customer Journey Map
- Affinity Diagram
- Pain points and opportunities for development
During the course of this workshop I provided written instructions to each of the participants. We concentrated on:
Persona B - New Customers and their customer journeys in relation to the website.
The deliverables from this workshop included:
- Customer Journey Map
- Affinity Diagram
Pain points and opportunities for development
During the course of this workshop I provided written instructions to each of the participants. We concentrated on:
Persona B - New Customers and their customer journeys in relation to the website.
The deliverables from this workshop included:
- Customer Journey Map
- Affinity Diagram
- Pain points and opportunities for developmen
During the course of this workshop I provided written instructions to each of the participants. We concentrated on:
Persona B - New Customers and their customer journeys in relation to the website.
The deliverables from this workshop included:
- Customer Journey Map
- Affinity Diagram
- Pain points and opportunities for development
During the course of this workshop I provided written instructions to each of the participants. We concentrated on:
Persona B - New Customers and their customer journeys in relation to the website.
The deliverables from this workshop included:
- Customer Journey Map
- Affinity Diagram
- Pain points and opportunities for development
DESIGN
DESIGN
Following the research and analysis phase it was necessary to establish some brand guidelines. The company did not have any in place and without them it was hard to determine a style that fitted the brief, the user needs and the company vision.
Following the research and analysis phase it was necessary to establish some brand guidelines. The company did not have any in place and without them it was hard to determine a style that fitted the brief, the user needs and the company vision.
Following the research and analysis phase it was necessary to establish some brand guidelines. The company did not have any in place and without them it was hard to determine a style that fitted the brief, the user needs and the company vision.
Following the research and analysis phase it was necessary to establish some brand guidelines. The company did not have any in place and without them it was hard to determine a style that fitted the brief, the user needs and the company vision.
Prototypes
Prototypes
Based on user feedback on the brand guidelines, mood board material and wireframes and in house sign off two sets of prototypes were designed for testing.
Based on user feedback on the brand guidelines, mood board material and wireframes and in house sign off two sets of prototypes were designed for testing.
Based on user feedback on the brand guidelines, mood board material and wireframes and in house sign off two sets of prototypes were designed for testing.
Examples of Wireframes
Examples of Wireframes
Early Prototypes
Early Prototypes
VALIDATE
VALIDATE
Multiple rounds of testing were carried out. Two Adobe XD prototypes were tested with identified target groups. This led to the testing of two coded prototypes. A range of devices were used to ensure the design was robust and fully responsive. The coded version was built using a wordpress backend.
Multiple rounds of testing were carried out. Two Adobe XD prototypes were tested with identified target groups. This led to the testing of two coded prototypes. A range of devices were used to ensure the design was robust and fully responsive. The coded version was built using a wordpress backend.
Eight rounds of user testing were carried during the course of development. A MVP was developed for each round and the user feedback directly influenced the development of each iteration.
The Result
The Result
The current version of the site is now live. Testing and bug fixing continues. Further development is planned based on feedback.Content both visual and written needs to be reviewed and improved with further input from the CATS IE team and users.
Check out the CATS IE website here: www.catsie.com.
The current version of the site is now live. Testing and bug fixing continues. Further development is planned based on feedback.Content both visual and written needs to be reviewed and improved with further input from the CATS IE team and users.
Check out the CATS IE website here: www.catsie.com.
The current version of the site is now live. Testing and bug fixing continues. Further development is planned based on feedback. Content both visual and written needs to be reviewed and improved with further input from the CATS IE team and users.
Check out the CATS IE website here: www.catsie.com.
The current version of the site is now live. Testing and bug fixing continues. Further development is planned based on feedback.
Content both visual and written needs to be reviewed and improved with further input from the CATS IE team and users.
Check out the CATS IE Website here: www.catsie.com .
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